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Performing Arts Series
Grow PAS's social media presence and event ticket sales through strategic content marketing.
MY ROLE
Social Media
Graphic Design
Content Creation
Video Editing
PROJECT TYPE
Part-time job
DURATION
4 years
TOOLS
Canva
Figma
Adobe Illustrator
CapCut
For the past four years, I’ve served as the Student Assistant for Miami University’s Performing Arts Series, where I’ve led the digital presence across Instagram, Facebook, TikTok, and the official website. From building content calendars to executing engaging campaigns, I’ve played a key role in shaping the online voice of a vibrant, arts-driven community.
Problems
As PAS emerged from the COVID-19 pandemic, it faced significant challenges in reconnecting with its core audience: students. The organization struggled to regain visibility and engagement across campus, leading to three key problems:
Low Student Awareness
Irrelevant Social Media Content
Decline in Event Promotion and Ticket Sales
Social Media Content
Short videos
7,498 views l 180 likes
3,555 views l 152 likes
5,374 views l 125 likes
Tabling and Pop-Up
Electric Root Festival
Each May, the Performing Arts Series partners with Electric Root Co. to present the Electric Root Festival. I am responsible for curating social media content that aligns with established branding guidelines to raise awareness, drive attendance, and foster community engagement.
Result
209%
reach
2
sold-out shows
33%
followers
419%
TikTok views
Key Takeaways
Use your target audience as anchor ​
By anchoring every decision, from content strategy to tone of voice and platform choice, around the needs, interests, and behaviors of our student audience, we were able to rebuild connection and drive real engagement. This meant shifting away from generic promotional posts and instead creating content that spoke directly to student life, culture, and values. Keeping the audience at the core ensured that our messaging not only reached them, but resonated with them.
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